Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?

Deliverect vs Flipdish: the short answer

They don't do the same job. Deliverect takes orders from Uber Eats, Deliveroo, Just Eat and other marketplaces and pushes them into the POS you already have. Flipdish is the POS itself, plus online ordering, branded apps, kiosks and AI tools, and it takes marketplace orders as well. One makes marketplaces easier to live with. The other is trying to make you need them less.

If your problem is four tablets beeping on the counter, Deliverect fixes that. If your problem is the commission bill at the end of the month, Flipdish is the better pick.

What Deliverect does

Deliverect sits between the delivery marketplaces and your POS. An order comes in on Deliveroo, Deliverect picks it up and sends it to the POS and the kitchen as if someone had keyed it in. Same for Uber Eats and Just Eat. Staff stop retyping orders, and nobody misses a ticket because the Just Eat tablet was face down under a stack of bags.

It also manages menus across the marketplaces. Change a price or mark an item as sold out once, and it updates on every app. If you're on three apps across several sites, that saves a lot of tedious clicking. There's reporting on delivery performance too.

The typical Deliverect customer does a lot of marketplace volume, is happy with its POS, and wants all those incoming orders on one screen.

What Flipdish does

Flipdish is a restaurant technology platform. It includes:

It connects to the delivery marketplaces too, so direct orders and marketplace orders end up in the same system.

Aggregation vs ownership

This is the real difference, so it's worth being blunt about it.

Deliverect makes marketplace orders easier to handle. It doesn't help you move customers off the marketplaces, and it isn't meant to. Its business depends on those marketplaces continuing to send you orders.

Flipdish is built around things you own: your ordering site, your app, your customer list. When someone orders through your Flipdish site, you have their details and their order history, and you can get in touch with them next week. When the same person orders through Uber Eats, the marketplace holds that relationship. You see an order. They see a customer.

The point of Flipdish is to pay third parties less each year. Not to make paying them more convenient.

Feature comparison

FeatureDeliverectFlipdish
Marketplace order aggregationYesYes
Branded web orderingNoYes
Branded mobile appNoYes
Restaurant POSNoYes
Self-service kiosksNoYes
AI phone orderingNoYes
AI marketingNoYes
Kitchen Display SystemIntegration dependentYes
Multi-location managementYesYes
Customer data ownershipLimitedYes

Marketplace orders

Both handle them. If you rely on Uber Eats, Deliveroo and Just Eat, either platform will get those orders into the kitchen without anyone retyping them.

Deliverect's strength here is the number of marketplaces it connects to and its menu management across all of them. If you're listed on a long tail of smaller delivery apps as well as the big three, check that whichever platform you choose covers every one you actually use.

Flipdish connects to the major marketplaces and runs them through its own POS, so marketplace and direct orders sit in the same queue and the same reports. The kitchen sees one list of tickets, not two systems glued together.

Direct ordering

Deliverect's core product is the connection layer between marketplaces and your POS. It doesn't give you a branded ordering site and app the way Flipdish does, so a Deliverect restaurant that wants direct orders needs another provider for that. Another contract, another login, another monthly bill, and one more integration that can break.

Flipdish includes direct online ordering as standard, along with branded apps and a built-in customer database. Direct orders drop into the same POS flow as marketplace orders.

The commission maths

This is where the difference stops being abstract.

Take a restaurant doing £30,000 a month through Uber Eats at 30% commission. That's £9,000 a month to the platform. £108,000 a year. Commission rates vary by contract, so put your own number in, but most operators who do this sum don't enjoy the answer.

Now move 20% of those orders to your own channel. That's £6,000 a month in sales you're no longer paying 30% on, so £1,800 a month back, or £21,600 a year. A Flipdish subscription costs a fraction of that. Direct orders aren't free, you still pay card processing and probably spend a bit on promotion to get people across, but you're not handing over close to a third of every order.

Getting that 20% isn't magic. It's mostly unglamorous stuff:

  • A card in every delivery bag with a discount code for your own site
  • Your own ordering page showing up when people search your restaurant's name
  • Emails and texts to people who've ordered direct before
  • Loyalty rewards that only work on your channel

Every one of those needs two things to point at: a direct ordering channel and a customer list. Deliverect gives you neither, so the £108,000 stays roughly where it is. Flipdish gives you both, and its AI marketing is there to run the campaigns so nobody on the team has to remember to.

POS and kitchen

Deliverect isn't a POS. It needs one to send orders into, and it works with a lot of them. If you love your current POS, that's fine.

Flipdish includes a full restaurant POS with a kitchen display system, order management and hardware. If your POS contract is coming up for renewal anyway, that's one less vendor to deal with. And one support number to ring when something goes wrong at 8pm on a Friday, instead of a POS company and an integration company each telling you it's the other one's fault.

Multiple locations

Both support restaurant groups. Deliverect's multi-site menu management is useful if you're running the same menu on three or four delivery apps across 20 locations. One change, every app, every site.

Flipdish does the same multi-location menu management and adds centralised order management, POS deployment, kiosk rollout and marketing, all from one dashboard.

For a group, the practical difference is how many suppliers you end up with. Go with Deliverect and you'll still have a POS supplier, a web ordering supplier, possibly a kiosk supplier and someone building your app. Each one has its own contract, its own setup process for a new site, and its own idea of what "integrated" means. With Flipdish, opening site 21 is one setup, not four.

When Deliverect is the right call

Deliverect makes sense if you:

  • Do most of your delivery through marketplaces and plan to keep it that way
  • Already have a POS you're happy with and don't want to replace
  • Want to get rid of the pile of delivery tablets in the kitchen
  • Care more about running marketplace orders smoothly than building a direct channel

That's a real group of restaurants. A delivery-only virtual brand that exists purely on Deliveroo, say, has no direct channel worth building, and for that business Deliverect does the job.

When Flipdish is the right call

Flipdish is the better fit if you:

  • Want to cut commission and grow direct orders
  • Would rather have one platform than a handful of specialist tools
  • Need POS, online ordering, kiosks and apps in one place
  • Run several locations or a franchise network
  • Want AI phone ordering or automated marketing

The phone point gets overlooked. Plenty of takeaways still take a big share of orders by phone, and someone has to stop what they're doing to answer it during the rush. The AI Phone Agent answers instead and puts the order through, so the person on the pass can stay on the pass.

Can you use both?

Some restaurants do: Deliverect for marketplace orders, a separate platform for direct ordering. It works. But you're paying two vendors, keeping two systems talking to each other, and looking at your sales in two places. Flipdish handles direct and marketplace orders in one system, which is simpler to run and a lot simpler once you're past a handful of sites.

Moving off Deliverect

If you're already on Deliverect, you don't have to switch everything over on one Monday morning. A sensible order is to get direct ordering live first, push it with the bag inserts and emails, and see how many orders actually move. Then bring the marketplace orders across onto the Flipdish POS. At that point Deliverect is the piece you no longer need. Check your notice period before you start, so you're not paying for both for longer than you have to.

Questions worth asking in the demos

Whichever way you're leaning, get straight answers to these before you sign:

  • Do you connect to every marketplace we use, in our country, today?
  • Who owns the customer data from each channel, and can we export it?
  • If an integration breaks on a Saturday night, who do we call, and do they pick up?
  • What's the full monthly cost per site, including hardware, payment processing and any per-order fees?
  • What does adding a new location involve, and who does the work?

Get the answers in writing. Sales demos are always smoother than the first busy weekend.

The verdict

Deliverect is a well-built integration tool for restaurants committed to marketplace ordering. If that's your operation and you're not planning to change direction, it does what it promises.

If you want to pay marketplaces less, own the relationship with your customers and grow beyond the delivery apps, Flipdish is the better choice. For most restaurants thinking a few years ahead, it's the stronger bet.

Learn how Flipdish helps restaurants build direct ordering channels